Betsey Johnson New Affordable Line

August 21, 2012 at 6:58 pm (Fashion in the Media/News) (, , , )

Fashion designer Betsey Johnson in the 2007 Re...

Fashion designer Betsey Johnson in the 2007 Red Dress Collection for The Heart Truth campaign (Photo credit: Wikipedia)

I’ve always been a huge fan of Betsey Johnson.  If  you’re like me, you will have been seriously disappointed with the news of Betsey Johnson’s bankruptcy.  While it did mean that I was able to pick up a bunch of great pieces for super cheap, I was saddened by the thought of not being able to go into her stores any more and browse the sales racks.

Fortunately, she’s just announced that she will begin offering a new, affordable clothing line and I’m really excited.  This line will be focused only on dresses, at least for the moment.  It’s unclear where she will be distributing it, but she is partnering with the Levy Group on it.

I think this is a good move on her part.  While I’ve always loved her pieces, they were pretty out there – and out of my price range.  I  snapped up her items off the sale rack and from the outlet stores, but I could rarely afford a full price piece.  I think her concept was too extreme for the price point and I hope she has more success with her new line and the continuing Bestyville line that I believe she is still selling at department stores.

Read Vintagevandalizm’s thoughts on the Bestey Johnson bankruptcy here: My Thoughts on Betsey Johnson Bankruptcy


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