Betsey Johnson New Affordable Line

August 21, 2012 at 6:58 pm (Fashion in the Media/News) (, , , )

Fashion designer Betsey Johnson in the 2007 Re...

Fashion designer Betsey Johnson in the 2007 Red Dress Collection for The Heart Truth campaign (Photo credit: Wikipedia)

I’ve always been a huge fan of Betsey Johnson.  If  you’re like me, you will have been seriously disappointed with the news of Betsey Johnson’s bankruptcy.  While it did mean that I was able to pick up a bunch of great pieces for super cheap, I was saddened by the thought of not being able to go into her stores any more and browse the sales racks.

Fortunately, she’s just announced that she will begin offering a new, affordable clothing line and I’m really excited.  This line will be focused only on dresses, at least for the moment.  It’s unclear where she will be distributing it, but she is partnering with the Levy Group on it.

I think this is a good move on her part.  While I’ve always loved her pieces, they were pretty out there – and out of my price range.  I  snapped up her items off the sale rack and from the outlet stores, but I could rarely afford a full price piece.  I think her concept was too extreme for the price point and I hope she has more success with her new line and the continuing Bestyville line that I believe she is still selling at department stores.

Read Vintagevandalizm’s thoughts on the Bestey Johnson bankruptcy here: My Thoughts on Betsey Johnson Bankruptcy

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Forever 21 News

August 7, 2010 at 2:52 pm (Fashion in the Media/News, Modern Fashion, Uncategorized) (, , , , , , , , , , , , )

I recently read a few interesting articles in the news about Forever 21 and some new moves by the company.

According to this post by the Huffington Post, Forever 21 is launching a maternity line and the line will first launch in states with high rates of teen pregnancy.  Some people are up in arms about this, as Forever 21 caters to a teenage market.  Critics fear that this new line, called Love21, will encourage teenagers to think of teen pregnancy as something “cool”.  However, branching into the maternity market might be a very good business move for Forever 21, and I suspect that many of their clientele will not be teens.  The maternity clothing market is underserved, with maternity clothing tending to be both ugly and expensive and Forever 21 may be able to capitalize on those women who want something a little more trendy, yet don’t want to pay big bucks for something they can only wear for 9 months.

Another interesting wave in the consumable fashion world is releases targeted at plus sizes who also want to be fashionable.  H&M, and the Hot Topic sister Torrid have already entered this market.  According to this article from the New York Times, both Topshop and Forever 21 have launched plus sized lines to reach another underserved market.  Topshop launched their line after challenged by a plus size fashionable favorite from the band Gossip.  Forever 21’s line will be called Faith 21 and is focused on bringing the larger, curvier gals some fun and funky things to wear.

Lastly, something near and dear to my heart, fashion in Japan!  In Ginza, the second Forever 21 in Japan has recently opened, replacing a Gucci boutique.  This article from the Huffington Post talks about Japan’s new focus on fast and cheap fashion.

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