Book Review – Fruits

January 24, 2010 at 2:16 pm (Modern Fashion) (, , , , , , , )

Fruits Magazine was the brainchild of Shoichi Aoki, a photographer who began documenting the interesting new fashion that began popping up in the Harajuku region of Tokyo.  This new style featured traditional Japanese elements such as kimono and Japanese patterns combined with DIY clothing and accessories.  The fashion captured in the monthly Fruits Magazine, which is still popular in Japan, is some of the most unique you will see anywhere.  The selections in the Fruits book publication are highlights from past issues of the magazine.  Not all of the fashions could be described as beautiful, but all are unique.  The essence of Fruits matches the ideals we hold at Spikes or Stud, which is that fashion is a form of self expression and some of the best fashion is not a form of imitation, but rather creation.

Fruits Magazine can be ordered to the US (for a hefty price) on their website, but they also provide some inside peeks.

The Fruits book can be ordered from Amazon.


Here's a "Fruits" photo I took in Harajuku.

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